Clarks streamlines returns with circular solution

LONDON – Footwear retailer Clarks has partnered with circular technology start-up OtailO to streamline its product returns procedure for consumers.

The Israeli innovator’s solution helps authenticate goods whilst they’re with the consumer, enabling them to complete the inspection process at home and avoid mishaps that might slow the refund process. Clarks, meanwhile, can fast track returned goods into the resale pipeline.

“We’re already seeing shopper satisfaction increase and look forward to working more closely with OtailO to embed their technology into more parts of our business, as the pandemic eases,” commented Victor Bayata, director of customer experience, retail and digital at Clarks.